Digital Literacy as A Cultural Promotion Strategy: Educational Content Creation Training for The Indonesian Community In Thailand

Abstract

Digital literacy has become an essential competency in the era of global communication, enabling individuals and communities to access, evaluate, and produce information effectively. For Indonesian diaspora communities in Thailand, digital literacy can serve as a strategic instrument of cultural diplomacy through the development of educational digital content. This community engagement program aims to design a digital literacy training model focused on producing educational cultural content to promote Indonesian culture in Thailand. Employing a preparatory and participatory approach, the proposed program includes needs assessment, training module development, hands-on workshops, and content creation mentoring using accessible digital tools. The expected outcomes include enhanced digital content production skills, improved understanding of Indonesian cultural narratives, increased community participation, and greater visibility of Indonesian culture through social media platforms. The findings of this program design study emphasize the importance of digital literacy as a strategy for cultural promotion and highlight the need for continuous capacity building within diaspora communities. Recommendations include implementing the proposed training program, providing sustainable mentoring, and strengthening collaboration among community organizations, educational institutions, and cultural stakeholders.