Marketing Strategies to Increase Business Revenue Using Shopee Live Streaming Features

Abstract

The advancement of more complex technology has simplified commercial transactions for entrepreneurs. Digital marketing, or simply digital marketing, is one such advancement. In today’s global environment, one strategy to retain or grow consumers and market share is through digital marketing. Many social networking sites and online marketplaces, such as Shopee Marketplace, offer various services, including Shopee Live Streaming, which can be used to promote products. A feature on the Shopee platform called Shopee Live allows merchants to host live streaming sessions where they can showcase their business and products in real time. The aim of this research is to examine marketing tactics that leverage Shopee's live streaming capabilities as a promotional tool to enhance consumer appeal.