Development of Marketing And Business Operational Management Methods In UMKM Peci Nasional Cahaya Insan Padang City

Abstract

UMKM Peci Nasional Cahaya Insan is a business in the craft sector that produces black peci. Business activities are still not supported yet by technology-based marketing and business management tools. It is known that the use of conventional systems and a lack of understanding by business actors in developing their business through digital marketing can hinder the management of business operations and result in less-than-optimal market development. Therefore, this article was written to provide knowledge development related to operational management, including implementing digital marketing and business management at Cahaya Insan using website optimization and supporting applications for financial transactions as part of business operational management. The method of this activity is carried out by interviewing MSME players to find solutions to existing problems. The result of this activity is the achievement of understanding the use of marketing media and financial transactions digitally through the outreach activities provided