Global Halal Label Literacy: Efforts to Improve Understanding and Halal Awareness in the Global Era

Abstract

This community engagement activity aims to enhance global halal label literacy among students at Thammislam Foundation School through educational outreach programs. Global halal literacy has become increasingly important in the era of globalization due to the rapid development of the cross-border halal industry, which introduces diverse halal standards and certification systems across countries. This activity employed an interactive educational approach through presentations, discussions, question-and-answer sessions, and visual learning media to explain global halal concepts, differences in halal certification among countries, and the importance of halal labels in international trade. The evaluation was conducted through participatory observation and reflective assessment of students’ understanding during the program. The results showed an improvement in students’ comprehension of global halal concepts, particularly regarding the significance of halal certification, variations in halal labels across countries, and awareness in selecting halal products in the context of international trade. The use of visual media and interactive discussions also proved effective in increasing students’ participation and enthusiasm throughout the activity. In addition, the findings indicated that global halal literacy among students still requires continuous strengthening through sustainable educational programs. In conclusion, educational outreach on global halal labels is effective in improving students’ understanding and awareness of halal as an important aspect of social, economic, and global trade life. Therefore, continuous halal literacy programs are recommended to support the development of a globally halal-aware younger generation within educational environments.