The Relationship of Marketing Strategy to The Sales Level of a Woven Sarong Cloth Product Samarinda East Kalimantan During the Era of Globalization is Viewed From an Islamic Economic Perspective

Abstract

Sarong Samarinda, also known as Tajong Samarinda, is a traditional woven fabric from the city of Samarinda in East Kalimantan. This type of sheath is woven using a loom known as ATBM Gedokan. Because the sarong weaving craft has unique characteristics, the life traces of the Samarinda people become symbols or symbols. In 2013, Samarinda Weaving Cultural Sarong was inaugurated and inaugurated by the Minister of Education and Culture as Indonesia's cultural heritage from the East. Kalimantan in 2016 This study investigates the philosophy of Sarong Tenun Samarinda, the capital of East Kalimantan, as an identity and symbol. This research uses a qualitative approach with a pure phenomenological approach to study the nature of attitudes until they find a foundation. Samarinda sarong weaving and the organization responsible for the business are the subjects of this study. In this study, integrity, reduction, presentation, and decision making and validation are the data analysis techniques used.