Visual Strategies in the Digital Era: Utilizing Commercial Photos to Enhance Market Access for MSMEs

Abstract

Background: In the digital era, the ability to produce attractive commercial product photos is an important factor in expanding market access. However, the reality in the field shows that many Micro, Small, and Medium Enterprises (MSMEs) do not understand good product photo production techniques and have not optimized their use in digital marketing strategies. Limited knowledge of basic product photography techniques, lighting, coloring, visual composition, and the use of social media as a promotional tool are the main obstacles that limit the competitiveness of MSMEs amidst increasingly tight market competition. Objective: to provide intensive training to MSMEs on commercial photo production based on simple but effective techniques to increase market access. Methods: This community service was carried out on Sunday, June 22, 2025 involving 25 local MSMEs. Activities include material presentation, discussion, direct practice, evaluation. Evaluation is carried out from the results of the photos produced compared to before receiving training. Results: The results of the study showed an increase in advertising photos produced by MSMEs which were then uploaded on social media so that they were more attractive to customers. The hope is to be able to increase product sales not only locally but also internationally because of unlimited digital access. Conclusion: Product commercial photography training is able to improve product content so that market share becomes wider. Recommendation: collaboration with the marketplace in the future can help MSMEs to increase global market access, with the ability to produce attractive visual content